Art hotel STRAFhotel&bar in Milan

In Milan, in the 'world's design capital,' renowned Italian designer Vincenzo De Cotiis has created a stylish interior for the STRAFhotel&bar, which rightfully bears the proud title of a harmonious art space. It has a refined comfort appreciated by people with exquisite taste and which personalized for each guest. STRAFhotel&bar is a 3D piece of art that will always remain in fashion.

STRAFhotel&bar designed by Vincenzo De Cotiis, Milan, photo courtesy STRAFhotel&bar
This design marvel occupies a 19th-century building, designed and built by the architect Giovanni Giachi, in the heart of Milan, just a two-minute walk from Milan's Duomo Cathedral. Nothing can beat this location. The eclectic style of neo-renaissance and neo-mannerism of the 16th century decorates the hotel's facade. Its restrained image is not overloaded with decor and sustained in a soft and harmonious aesthetics fashionable at all times.

STRAFhotel&bar designed by Vincenzo De Cotiis, Milan, photo courtesy STRAFhotel&bar
While entering the building, your glance slides over the space, objects, textures, colors, lightings, and a smooth flow of reality frames always appears like in a refined movie.

STRAFhotel&bar designed by Vincenzo De Cotiis, Milan, photo courtesy STRAFhotel&bar
The designer's goal was to completely distance himself from faceless serial hotels, creating a unique interior that does not age over time and has outstanding aesthetic qualities. And he succeeded. "I imagine the STRAF hotel almost like an installation, a concept from which I started for the choice of materials with multiple references to contemporary artistic movements in art such as Arte Povera, while the way of treating them belongs to a design methodology deeply linked to ethics/aesthetics that derives from the reuse and relocation in new contexts of recovered objects and components," explains Vincenzo De Cotiis.

STRAFhotel&bar designed by Vincenzo De Cotiis, Milan, photo courtesy STRAFhotel&bar
The Italian designer chose only natural materials to create the hotel's art space: natural-colored cement for stairs and floors, oxidized brass and polished brass, cut slate, aged and picturesquely hand-torn gauze fabric, enclosed between glass sheets to create luminous design elements; natural fabrics, manually aged mirrors. All of them contribute to a cozy atmosphere in the rooms and halls, despite the industrial origin of many of these materials. Gray and golden tones with purple, green and yellow accents dominate the lobby and ground floor interiors. The color scheme perfectly matches the wood art object at the hotel entrance, the golden brass table and screen in the lobby, and the sculptural group of woven Corten steel chairs on the first floor.

STRAFhotel&bar designed by Vincenzo De Cotiis, Milan, photo courtesy STRAFhotel&bar
To diversify the rooms and create complete harmony while maintaining the unity of style, the designer combines decorative macro-elements, cement, and polished brass with mirrored walls that remove the boundaries of space, visually multiply it and form a limitless perspective of aesthetic reality.

STRAFhotel&bar designed by Vincenzo De Cotiis, Milan, photo courtesy STRAFhotel&bar
Some rooms have a spa corner with a massage chair, aroma, and chromotherapy, and it is ideally separated from the bedroom area by an all-glass wall. When creating the interior of the STRAFhotel&bar, Vincenzo De Cotiis purposefully abandoned standardization, so all furniture, sanitary wear, lamps, and mirrors were produced according to the designer's concept developed specifically for this hotel.

STRAFhotel&bar designed by Vincenzo De Cotiis, Milan, photo courtesy STRAFhotel&bar
The bar of STRAF hotel is a favorite place for lunch and evening relaxation for hotel guests, tourists, and residents. It is decorated with wall art objects in "Arte Povera" style and soft vintage sofa. The cozy outside area of the bar is also a welcome addition to the art interior. In STRAFbar, guests do not feel the boundaries of interior and exterior: elements of its design came from the street, such as cement walls and floors, industrial iron panels. As an adherent of the aesthetics of "perfect imperfection," Vincenzo De Cotis masterly combined expensive and timeless materials, brass and cement, as well as ephemeral gauze and velvet, art and industrial style.

Yury Gryazin

Deputy Editor-in-chief

Dr. Yury Gryazin is a full professor at Idaho State University, USA. He has a Ph.D. degree in Applied Mathematics. Dr. Gryazin's research interests lie in the area of new technologies in contemporary product & industrial design and architecture. He is also interestied in creating innovative analytical methods in fine arts.